Digital Marketing Expertise
Social, Content, Analytics, SEO,
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Joe Grace
Do-It-All Marketer with 20 years of experience in content, social and project managment
Award-winning writer, editor, and digital marketer with experience crafting compelling content and driving audience engagement.
Skilled at digital strategy, social media management, content creation and data analytics.
Work Experience
Reaching Audiences through Digitial Media for 20 years
March 2025 - Present
Cinephreak Pictures
Digital Marketing Consultant
Working with a small, independent film company to implement a marketing strategy that includes social media, e-mail, SEO optimization, and a website redesign. Teaching team to use Confluence for project management, Meta Business Suite for social media planning and analysis as well as MailChimp for e-mail outreach.
September 2019 - January 2025
CompTIA
Senior Digital Specialist
Wrote, edited and scheduled social media posts and videos across multiple platforms. Managed CompTIA’s extensive employee social advocacy program. Led community management and social listening. Compiled and monitored social media analytics.
June 2019 - July 2022
First United Methodist Church of Glen Ellyn
Communications and Social Media Coordinator
Wrote and created social media posts for multiple platforms. Edited and designed pamphlets, newsletters, and advertising. Managed and facilitated Zoom church services and meetings during Covid outbreak.
January 2019 - July 2019
American Association of Oral and Maxillofacial Surgeons
Communications Specialist
Wrote and edited magazine articles, emails, press releases, and marketing materials. Ensured all content aligned with AAOMS policies and strategic objectives, enhancing consistency and engagement. Collaborated with cross-department teams to develop high-impact messaging, driving awareness and participation in key initiatives.
August 2015 - December 2018
OnCourse Learning
Social Media Manager
Managed and executed social media strategies for multiple brands owned by OnCourse Learning. Analyzed social media performance metrics to develop and implement best practices, optimizing content effectiveness. Created, monitored, and reported on social ad campaign performance, measuring impact on revenue generation and pipeline growth. Researched and applied emerging social media trends and best practices to enhance engagement and maximize reach.
March 2014 - August 2015
Nurse.com
Special Topics Editor
Managed and curated editorial content for Nurse.com Special Edition, TodayinOT.com, TodayinPT.com, and Nutrition Dimension magazines and websites. Leveraged social media platforms to expand audience reach and engagement, increasing visibility of published content.
May 2012 - March 2014
Nurse.com
Regional Editor
Produced and edited localized content for Nurse.com magazines and website, focusing on the Chicago, Philadelphia, and D.C./Baltimore regions. Represented Nurse.com at conferences and hospitals to promote brand awareness and content engagement. Utilized social media to expand story reach and drive website traffic.
September 2008 - July 2011
Shaw Media
Managing Editor of Kane County Chronicle
Led the editorial department, overseeing story assignments and content editing while mentoring editors and reporters to enhance quality and engagement. Pioneered the use of social media on Facebook and Twitter, expanding audience reach and engagement. Enhanced multimedia content by launching weekly online sports shows and increasing event coverage. Utilized Google Analytics to track audience behavior and optimize content strategy.
February 2008 - September 2008
Shaw Media
Managing Editor of Lake County Journal
Led the editorial department, overseeing a team of six to produce seven weekly newspapers. Restructured staff roles to enhance efficiency and increase content output, training copy editors as reporters and vice versa. Spearheaded the transition to an Internet-based content management system, successfully implementing it first at the Lake County Journal before broader adoption at Shaw Suburban Media.
February 2007 - February 2008
Shaw Media
Assistant Managing Editor of Weekly Journals
Co-managed six weekly newspapers across DeKalb, Kane, and McHenry counties while consistently writing stories and columns. Captured and edited photographs for publication, ensuring high-quality visuals. Designed pages and oversaw the weekly production process, maintaining accuracy and efficiency in publication.
May 2006 - February 2007
Shaw Media
Copy Editor/Reporter at Northwest Herald
Designed pages and edited copy with a primary focus on the Nation and World sections. Reported on events and breaking news as a Saturday reporter from December through February, delivering timely and accurate coverage.
August 2005 - May 2006
Shaw Media
Reporter/Paginator at Weekly Journals
Reported on the city of Sycamore through in-depth stories and columns, providing insightful local coverage. Also took photographs to accompany stories and designed the pages for the newspaper.
October 2003 - August 2005
Miller Group Media
Sports Writer at NewsTribune
Reported on prep and junior college sports. Designed the sports section each morning for the afternoon edition while covering games and events at night. Assisted with the launch of the NewsTribune's youth publication, Word, mentoring high school and junior college students.
My Skills
Core competencies that drive my performance
My Skills
Social Media Fulfillment & Management100 %
Content Creation & Curation100 %
Digital Analytics & Strategy100 %
Crisis Management & Customer Advocacy100 %
Education
2001 - 2003
Bachelor of Arts, Journalism
Indiana University Bloomington
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